Rob Fraser here…
In this post, I’m going to share how to start getting unlimited traffic and free leads from the social media platform Linked In for beginners. What I’m going to share can and does apply to any other social media platform, but for the sake of simplicity am going to focus on Linked In.
What Result I Want To Give You?
By the end of this post, you should have a great starting plan to use Linked In to start getting unlimited traffic, free leads, and have a daily method of operation.
Beginners guide to traffic and leads for affiliate marketing on Linked In – Why Choose Linked In
I will start off by saying that all social media platforms are essentially the same with a few minor variations. The same basic plan that I’m going to lay out in the post can be applied to any other social media platform you want with similar results.
The reason I lean more toward Linked In is because it’s centered around business and generally isn’t a bad idea to continuously post about business. Linked In also has a few features, that I will touch on later, that sets this platform apart from many others.
There won’t be any real backlash or rebuttal from the platform for always posting about business compared to more popular platforms like Facebook.
Beginners guide to traffic and leads for affiliate marketing on Linked In – Who to Connect With
The second main thing is to always build your network with other people who are actively posting, responding to messages, and are branded in network or affiliate marketing. Once you get to a certain level of connections and engagement, then your inbound contact requests will be steady and you won’t have to “reach out” as much.
You may want to consider following “thought leaders”
Clients or your target market. In my case, I grow my network with other affiliate marketers, network marketers, and people in digital, social media marketing and sales.
In my case, even if I don’t log into LinkedIn for a week, I have anywhere from 100 – 120 ish contact requests and most of them being active network and affiliate marketers.
I also share a few tips on my podcast!
Beginners guide to traffic and leads for affiliate marketing on Linked In – How to Engage
Engagement is simple the people who “like” comment or share your posts and is your “liking” commenting or sharing other people’s posts. Engagement isn’t the catch all end all, but it’s a decent metric to keep track of, but again the idea is to have conversations rather than worrying about how many people are liking your posts.
Daily Engagement Plan
I used to hate having to do this, but when I worked my daily engagement plan into my daily method of operation, it became easy. Every morning, or when you can fit it in, log in and scroll down your newsfeed. If you see a post where you can chime with some value, then do so. The best thing you can do is find people who already have a high level of engagement and a large network of followers.
Beginners guide to traffic and leads for affiliate marketing on Linked In – Daily Rundown
The Daily Rundown is where LinkedIn publishes a few news articles on a daily basis. I’ve met new people simply from commenting and sharing different articles. I’ve found that in affiliate marketing it is pretty easy to tie in any type of current events and news articles to the need to learn affiliate marketing.
I usually talk about anything involving automation, tools, digital marketing, working remotely, people losing jobs to robots, and etc. I will comment and share the post and then provide my opinion on things.
Keep in mind that not everyone will agree with some of the things you say but at the end of the day, you want publicity whether it is good or bad. Don’t be afraid to put your opinion out there and be polarizing.
Beginners guide to traffic and leads for affiliate marketing on Linked In – Know Your Audience
Ask yourself who you want as your ideal clients, business partners, or customers. Knowing who you are targeting makes it easier for you to publish content that will attract them.
Also think about who your target market is following. What type of thought leaders, influencers, and other brands and media channels are they following? Do they have a Linked IN page or profile? Can you possibly start engaging on those posts to attract your target market?
Beginners guide to traffic and leads for affiliate marketing on Linked In – Optimize Your Profile
This goes without saying as you should ensure that your profile is filled in completely and geared toward your ideal clients. Is this person useful to me? Is this person credible? Is this person useful to me right now? Treat your personal profile as a landing page. Landing pages are one of the tools that are vital to list building.
Beginners guide to traffic and leads for affiliate marketing on Linked In – Content Marketing
Linked In is a great place to create content. You can write articles, publish blog posts, as well as using the basic newsfeed. I heavily rely on the basic newsfeed. I post 80% value about sales, marketing, and success and the other 20% I directly post about my business.
Follow a daily posting schedule
Beginners guide to affiliate marketing on Linkedin
The biggest thing that has helped me was developing a daily posting schedule. My daily posting schedule follows a theme based on the day. Social Media Sunday, Mentoring and Mindset Monday, and Texting Tuesday are just a couple examples. Having a daily theme helps me to not get stuck trying to come up with things to post.
Beginners guide to traffic and leads for affiliate marketing on Linked In – Outbound Messaging
Outbound messaging is simply reaching out to people you’d like to connect with. The best thing to do here is to connect on a human level first. Don’t go guns blazing with pitching your deal. Just break the ice and get some basic information about them first and you can accomplish that by asking basic questions.
Later as the conversation develops, you can find an opening and present an offer. My favorite way to accomplish this is to ask “what do you do” and they tell me. Most time, they will hit you with the pitch within their answer.
After I get their answer and even if they do pitch me, I say “thank you for the offer, and take control by asking “what attracted you to this offer, program, product, or service” if they haven’t shared that already. My next couple of questions are “are you working with a mentor” and “are you full or part time”
After I get the answer to all of these questions, I know what’s their situation and after that regardless, I’ll present my “offer” and I do that by saying “well I specialize in helping affiliate marketers gain more freedom in their business by daily disciplines and leveraging high ticket affiliate marketing. Would that be of any value to you?”
Beginners guide to traffic and leads for affiliate marketing on Linked In – Inbound Messaging
Just by implementing and following these steps on a consistent basis will have your contact requests constantly filled with new people. Make sure you are checking out people’s profiles first before accepting them. Accept their request on a timely basis and also send them a message to get the conversation started.
This is easier than outbound messaging, in my opinion, but is very similar. The only difference is people are “starting” the conversation with you. My general rule of thumb is to answer or respond to what they say and then always finish with a question.
This puts the ball in their court and you in control of the conversation.
As I mentioned, this was focused on beginners and is a very broad list. I will break down each of the topics in future blog posts. If you aren’t on my email list already and are interested in getting my complete online marketing plan, then click here!
Until next time!